A quick announcement before I begin today’s post –
My new book, Boundless, is now available for ordering!
After a wonderful response during the pre-order phase, I finally have the book in my hands and am shipping it out quickly. If you’d like to get your copy, click here to order now. You can also enjoy lower prices on multiple-copy orders.
Plus, I’m offering a special combo discount if you order Boundless along with my first book, The Sketchbook of Wisdom. Click here to order your set.

The Internet is brimming with resources that proclaim, “nearly everything you believed about investing is incorrect.” However, there are far fewer that aim to help you become a better investor by revealing that “much of what you think you know about yourself is inaccurate.” In this series of posts on the psychology of investing, I will take you through the journey of the biggest psychological flaws we suffer from that causes us to make dumb mistakes in investing. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.
There’s a peculiar thing about human nature—we struggle to let go. We hold on to old clothes that no longer fit, relationships that have long since lost their warmth, and ideas that no longer serve us. We tell ourselves that we’ve already invested too much—maybe time, or money, or ourselves—to simply walk away.
And like all of our quirkiness, even this reluctance to let go is deeply wired into us. Behavioural psychologists call it ‘loss aversion‘, which is the tendency to fear losses far more than we appreciate gains. It explains why people stay in jobs they dislike, why gamblers keep doubling down, and why investors often refuse to accept the obvious.
[Read more…] about The Psychology of Investing #8: The Cost of Holding On