It was 18 years back when Amazon, the world’s largest bookseller and one of the most successful Internet companies, got listed. The company’s IPO was unique for two reasons.
One, that was a period before the dawn of Internet businesses, and thus most investors and brick-and-mortar competitors were convinced the company was a joke – an “Internet bookseller” with “no barriers to entry”. Michael Porter’s framework said it would go bust quickly.
Then, Amazon’s founder and CEO Jeff Bezos was extremely frank with shareholders from the word go, which is truly unique in this world where CEOs hide more than they reveal.
So, in 1997, after the IPO, Bezos wrote an honest letter to shareholders in which he explained Amazon’s philosophy, which was (and is) quite different from the philosophies of most public companies.
Why different?
Because, unlike other public companies that were (and are) obsessed with meeting and beating short-term shareholder demands, Bezos’s game plan was (and is) focused on long-term investments and value creation.
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