Imagine it’s Friday evening, the beginning of a long weekend, and you decide to watch the latest action flick in your nearest multiplex. Since you don’t want to miss the beginning of the movie, you decide to take the elevator as soon as you reach the mall. Although the health freak inside you is mad because you promised him to always take the stairs in a mall.
The moment you enter the elevator, you notice that there are half a dozen other people inside but strangely everybody is facing towards the back of the elevator. Isn’t that odd? So what would you do in this situation?
Can you guess what most people do in such situation? Watch this video of a social experiment which tried to capture people’s reaction in the similar situation.
[Read more…] about Latticework of Mental Models: Social Proof