In my previous post on analyzing Warren Buffett’s letters, I covered the part on how Buffett defines a great business.
Here is a checklist to serve you a reminder. As per Buffett, a great business is one that…
- Generates much more cash than it consumes.
- Has “moats” — a metaphor for the superiorities they possess that make life difficult for their competitors and helps the business earn high returns.
- Operates in a stable industry.
- Requires little incremental investment to grow.
- Has an ability to increase prices rather easily without fear of significant loss of either market share or unit volume
In today’s post, I cover Buffett’s description of “good” and “gruesome” businesses.
First, the Good Business
Buffett writes that while a great business earns a “great” return on invested capital that creates a moat around itself, a good business earns a “good” return on capital.
So what is the core difference here?
[Read more…] about Wit, Wisdom, Warren (Issue #10): Businesses – The Good and Gruesome